Process

Story to screen.
Then every screen.

From the first brief to the last language version, in one flow: by hand where craft matters, with AI where scale matters. At each phase V AI drafts the planning, and a person approves it.

Phase 1

Briefing and consultancy

Whether you arrive with a loose goal or a finished script, we start by pinning what the film is, who it is for, where it will play, and what it must achieve.

Briefing and consultancy
Our services
  • The brief: format, length, audience, platform
  • Creative and production consultancy
  • Budget level and schedule shape
V AI steps here Prototype
  • Project brief

Each step produces a draft that a person checks and approves.

Phase 2

Story and concept

The story is set down in the form funders and departments read, then turned into scenes and pictures.

Story and concept
Our services
  • Story development: logline, characters, acts, beats, synopsis
  • Screenplay, written or broken down from yours
  • Original songs and music sketches
  • Look and feel, character design
  • Storyboards and previs
V AI steps here Prototype
  • Story
  • Screenplay
  • Look and cast lock
  • Previs and shot plan

Each step produces a draft that a person checks and approves.

Phase 3

Pre-production

The shoot and the generated shots are planned, costed and checked before a frame is made.

Pre-production
Our services
  • Script breakdown, scene by scene
  • Planning budget and schedule, with risks and covers
  • Casting, locations and crew
  • Tools and vendor plan
  • Generation tests against approved references
V AI steps here Prototype
  • Script breakdown
  • Budget
  • Schedule and risk
  • Crew and locations
  • Tools and vendor plan

Each step produces a draft that a person checks and approves.

Phase 4

Production

We shoot where the camera is best, and generate the shots no camera can get, from approved references.

Production
Our services
  • Call sheets and on-set continuity
  • Live-action shoots and direction
  • Generated shots with prompts and references, recorded
  • Coverage and location sound checks
  • Rushes logging
V AI steps here Prototype
  • Call sheets
  • Generated shots
  • The day breaks
  • On-set continuity
  • Coverage check
  • Location sound
  • Rushes overnight

Each step produces a draft that a person checks and approves.

Phase 5

Post-production

Captured and generated images are edited into one film and reviewed for continuity.

Post-production
Our services
  • Edit
  • Continuity review of shots from generators and vendors
  • Visual effects and vendor turnover
  • Sound design, music and mixing
  • Colour grade
  • Titles and credits
V AI steps here Prototype
  • Edit assist
  • Continuity check
  • Vendor turnover
  • Sound, music and dub
  • Colour grade
  • Titles and credits

Each step produces a draft that a person checks and approves.

Phase 6

Adaptations at scale

Where AI changes the economics: formats, cutdowns and language versions of the same film, planned together.

Adaptations at scale
Our services
  • Vertical, square and widescreen versions
  • Cutdowns and variations
  • Language versions and dubbing
  • Platform deliverables and a record of each AI shot
  • Release and marketing materials
V AI steps here Prototype
  • Lock, grade and delivery
  • Release and marketing

Each step produces a draft that a person checks and approves.

Let's make it together.